Story Arc

Story Arc of our proposed storyline for our film.

Lyrics with specific shots

Oh, oh                                       Establishing shot...

Can we hold hands                           sets the scene (countryside)

If it's cold outside                     
Do it if you can                          Lip syncing (mostly all the way through) 

Just don't feel obliged 

Are we in love?                          High angle shot...

Maybe in my mind                               of walking through a puddle

Are we in love?
We can compromise                   Long shots...

I can't be strong, oh, oh                       of protagonist walking

But babe, I'll try

'Cause I'll never be your own        Close up... 
                                                                   of the first shot of her face 

Even if I stole him, control him,     Stop motion...

Dictate him, indoctrinate him                of heart

Fix him, convince him                    (more lip sync)

I'll never be his own                       Shot of typing on computer screen 

Even if he stole me, control me,    (more lip sync)

Dictate me, indoctrinate me
Fix me, convince me

I'll never be his own                     Shot of typing on computer screen 

Can we change hands                   Close up...

Can I change your mind?                      of dogs face

Change your plans

You know I can't change mine       Long shot...

'Cause I'm in love                                 of protagonist and dog

 I think I'm tied

Yes I'm in love                              (more lip sync)

With my other side

I can't be strong, oh, oh,               Several long shots...

 But babe, I'll try                                   of protagonist and dog playing

 
'Cause I'll never be your own                   lip sync
'Cause you'll never be my own
'Cause I'll never be your own  
'Cause you will never be my own 
'Cause I'll never be your own

Even if I stole him, control him,             Stop motion...

Dictate him, indoctrinate him                       of heart

Fix him, convince him                           (more lip sync)

I'll never be his own                              Shot of typing on computer screen

INSTITUTIONS: WARNER MUSIC GROUP

Below are 3 videos we first looked at. We looked at these due to their inspirational features and then later worked out which Institutions were
responsible for these...







Warner Music Group (WMG) is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies.

With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

WMG comprises an array of businesses aimed at helping artists achieve long-term creative and financial success while providing consumers with the highest-quality music content available. WMG is engaged in the recorded music business (including artist services) and the music publishing business, and is a leading company in national and international repertoire that operates through numerous international affiliates and licensees in more than 50 countries.

Their primary music publishing business, Warner/Chappell Music, is one of the world's leading music publishers, with a catalog of more than one million songs from more than 65,000 songwriters.

Examples of WMG Music Videos we have been inspired by...

Secondary Research

Channel 4 claims to know their audience, that's what keeps them top of mind when it comes to being seen as trend setting, innovative, controversial (in a good way), creating new programmes that others copy and ground breaking by ABC1 16-44s.

Their research and insight team work hard to reveal the intricacies of our marketplace.
It's their role to answer questions like how do 16-24s see themselves; who likes which programmes ; how can brands maximize their returns from advertising on Channel 4 and how do different platforms affect viewing?
Key researched information points:

• Females are significantly more likely to spend money on clothes and socialising whereas males are more likely to spend on gadgets and computer games.
• Males are significantly more likely to be engaging with online activity.
• BBC1 and E4 are the two most popular channels for 14-19 year olds.
• iPlayer and 4oD are the most popular TV services for watching/downloading programs on demand.
• Future financial stability and job prospects were a worry for all, even the younger age groups, triggered by the current economic climate.
• Cyber bullying and issues of cyber safety were big concerns for girls.
• Boys were particularly concerned about personal hygiene.

The above are different ways in which the company have investigated and explored general information about their audiences, taken from the general public.

Certain aspects of their findings we could also use to gain knowledge of our audiences preferences, likes and dislikes. All feedback is positive feedback of which we can gain an all-round picture of what is needed to present a good music video, showing that we have taken our audiences point of view into account.

UK Tribes

We used UK Tribes to find out what group our audience member came out as. The group was Indie Scenester. There is defiantly some significant traits in this group that we can link to our perfect audience member. Explained below are the general traits of an 'Indie Scenester'.

Clothes: The general style is found in smaller more reserved stores that stock trendy exclusive items. Vintage stores are something that is visited regularly. Woolen sweaters, tight jeans, brogues and patterned scarves are must have items for your closet, applying to both boys and girls. High street shops are not something that is shopped in often due to the common clothing. The style is unique and most outfits are that of only individual people.

Hobbies: Interests and hobbies do not involve particular things. Reading classic books as well as analysing them.  Enjoying literature as it allows you to fully take in a variety of different views, opinions, times and scenarios. Art & photography would also be of great interest. Following up on fashion trends to keep style up to date. Going to the cinema to watch a brand new movie or just chilling out with some wine at home. Going out and having a good time with friends is something that always surrounds.

Music: Music is vital; it ties in with the fashion & art scene, and is always a great outlet for creative and individual expression.  Ones own genre of music ranging from many different genres and artists. Those with a low profile but great talent are extremely appealing. Mainstream music that everyone listens to is not a initial favourite. However there is appreciation for classics such as The Beatles, The Beach Boys and Oasis. Music is very dependent on the mood.

General Attitudes: A very chilled out and relaxed vibe. Generally happy personality, individual and doesn’t follow a crowd. No strict political and religious views making them independent with their beliefs. Open minded towards the rest of society. Mostly just up for chilling with friends and having a good time, whilst enjoying having the necessities in life.

Audience Research

After constructing a questionnaire we asked several people to take part. 

These are results from doing so:

What attracts you to music?
The majority of people said that they were attracted to the rhythm and the beat of the music. Several people, mostly females, said that they were more interested in the lyrics and the meaning of the song, depending on their mood.

Do videos make a difference?
Many people said that they were less interested in the video because the majority of the time when listening to music, you’re not actually watching the video. But out of the people that watch music channels, the majority said that if a song they didn’t like came on, they were more likely to continue watching it simply for the music video.

What do you like about music videos?
A lot of people, mostly males, said that they were more interested in the people in the video than anything else. Another commonly liked attribute is the dancing involved in the video but that varies to the genre of music. A few people also said that they were attracted to the atmosphere being created by the video.

What do you like dislike about music videos?
The majority of people said that they were put off by unoriginality when all music videos follow similar themes. Another thing that people didn’t like was repetitiveness throughout a video.

Andrew Goodwins Theory.

Indie Rock Moodboard

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9 Key Shots

We have looked at the music video Your Song by Ellie Goulding and taken 9 key shots from the video which we have found inspiration towards the ideas leading up to our final piece.

Top row:

The top left is a still of lip syncing.

These three pictures are all relatable to the music.

The top middle is of somebody playing the piano during the song.

We think this is key because it is commonly done within music videos, also it is advantageous to music videos because it enhances the actual song by focusing on it.

We are inspired by the lip syncing because we are keen to use lip sync as technique in our video. We are also drawn to the lighting in the first shot as it creates a beautiful image and is well suited to the song.


Middle left:

This single shot displays the colour that is continuous throughout her video. There are several shots of random things without Ellie Goulding in the image, such as a train ticket, rooftops which are all shown in a similar lighting effect. We like this because it is sweet and adds to the variety.


Middle:

One of the only shots in the video that shows her from head to toe, showing surroudings and her outfit. We feel that this is important because it says a lot about the video in the way that it shows the country location, enhanced by the winter outfit.


Middle right:

Good use of colour and clothing. We think that the clothing is very important as it portrays an image of Ellie Goulding. Here, she is dressed in a colouful jumper which we think portrays a very sweet image which is in correlation with the song. We think that we could also relate this to our video.


Bottom left:

We think that the use of an animal is a key part in her video. We like it because it goes along with playfulness and creates a light hearted atmosphere. This is continued in the bottom right.


Bottom right:

This is a still shot of her messing around on the train. We also think that this is key because it shows a different location to the other shots, adding more variety.


Bottom middle:

This is key because it displays the interaction between Ellie Goulding and the camera. We think that this follows the theme throughout her video. We like it because it is not extremely common in music video, which differentiates it from other videos.

'After Dark' Textual Analysis.

The second music video I have chosen to analysis for inspiration and ideas is The Count & Sinden featuring Mystery Jets - After Dark. This music video is slightly more relevant to our style genre due to the links to space and outrageous outfits. I am going to look at the cinematography, mise en scene, editing and sound of this video and comment on certain features I like best.





The start of the music video is actually very clever as it starts by introducing all of the characters that appear in the video. The only sound that is heard throughout is that of the song, no diagetic or non diagetic music is used. The beginning scene is the stereotypical band playing together against a white background. I do like this as it allows the band to stand out from any other surrounding features.

The style of costumes used are vintage and exciting which lightens the overall feel of the video and complimenting the energy portrayed. The camera work is fast and shoots different sections such as the lead signers feet and the up to his face. This is used quite widely in music videos and has become a rather effective shot despite their being no real relevance to the video.

The mood of the video is exciting and humorous. The video hasn’t been taken seriously. There is only one disadvantage to this. There is a story going on in the background which slightly takes the attention away from the song. One of the parts I do really like is how there are different dancers presenting very different styles of dances to judges and towards the end they all merge their styles together into one act. This surprisingly works incredibly well.

One effect I did really like was whilst the dancers are dancing a harsh light has been put upon them from behind creating a shadow, which is then shot from the front at a low angle. This is a very different effect which worked very well and something I would like to recreate in our music video if possible.

'A Team' Textual Analysis.

One of the videos I have chosen to look at for inspiration and ideas is A Team – Ed Sheeran. The genre of the music is not the style we have chosen to use, yet the initial concept of the video is something we do hope to use in our music video. I’m going to look at the Cinematography, Mise en Scene, Editing and Sound of the video.

The video starts with setting the scene and presenting the main character. The entire video is shot in black and white only using lighting effects to enhance or darken sections of the scenes. I personally really like the concept of this effect, using a modern setting such as the city of London.

The camera work in the very begging is extremely important as it gives a mixture of long shots, mid shots and close up shots to introduce the main character and also allows the audience to judge and take their first impressions. The main character is lying on a park bench wrapped in a blanket, looking rather rough with makeup down her face and ruffled hair. The costume she is wearing is quite revealing making it very suggestive.

Throughout the video the scenes go on to show the character walking around the streets of London. It gives a basic outline to the story of her life. This is attention to detail is appreciated by the audience as it allows them to make an initial judgment after their first impressions at the very start.

Close ups of her face draws attention to her emotions and struggles. Certain sections which stand out to me are the use of focus pulls. The effect of having the focus on only the main character and all other surrounds blurred is something I hope to use in our video. I think this is extremely effective as it allows the most important part of the scene to be focused on and not that of the dancers or extras in the background.

My favourite part of this music video is the scene where the main character has her back to the camera, shot at mid shot as she is stood by the railing cross road section watching the traffic go by. This has been edited to speed up the traffic and surrounding pedestrians, focusing on only the characters emotions. This shows how the world is going by and she is standing still and showing her invisibility to the rest of the community.

I really like the overall concept of this music video. The scruffy main character represented in 2 different ways and how only lighting and makeup has changed her overall appearance. There are no significant special effects which make this video easy to relate to which is important for the audience.

Letter of permission.

Myself and Emily sent the following letter below to the production company 'Universal Records' asking for their permission to use the song 'Never be final - I Blame Coco'

Genre: New Wave and Indie Pop Music

Song Change.

We have decided to change our song as we were not happy with the orginal choice.
We are now going to create a music video using the song.
'Never Be - I Blame Coco'

Editing process has started...

Not all of our footage has been taken yet, however we have started to edit and put clips together to start off our video...

Shot list IDEAS.

Filming.

We are going to start filming this weekend as we are going home, this enables us to have a change of scene and access to a wider variety of locations/settings etc.

Not all of our filming will take place this weekend. It will only be of props that we can not use in school, e.g. Cars, Alcohol, Motorways etc.

 

                                                                                   

Storyboard.

1st Shot: Traffic from motorway shot in the evening, sped up to capture the lights of the cars.

2nd Shot: Hugo's mouth lip syncing the first part of the first verse.

3rd Shot: Emily getting ready to leave, make up etc.

4th Shot: Back to Hugo on lip sync.

5th Shot: Emily leaving her house to go out.

6th Shot: Emily getting into her car and driving out of her drive.

7th Shot: Hugo and Joe getting ready to go out.

8th Shot: Back to Hugo on lip sync.

9th Shot: Back to Hugo and Joe getting ready/leaving.

10th Shot: Shot out the window of the car on route to meet everyone.

11th Shot:Everyone meeting and getting drinks at the bar.

12th: Everyone chatting and starting off the evening.

13th Shot: Everyone dancing and having a good time.

14th Shot: Hugo and Emily dancing together.

15th Shot: Emily leaves early, leaving Hugo alone, him not being happy.

16th Shot: Cheeky "Shhhh" from Emily as she leaves.

9 Key Screen Shots

We have looked at the music video. Just Can't Get Enough - The Black Eyed Peas and taken 9 key shots from the video which we have found inspiration towards the ideas leading up to our final piece.




These are the 9 Shots we chose...

Top left: We are inspired by this because we appreciate the composition.  The concentration is not on Fergie, the main focus is on the city lights behind her that are illuminating the dark room.  This is mainly significant due to the fact it is very reserved for an opening scene; where as in most music videos they chose to introduce the main characters. This makes it more exhilarating, as it leaves you guessing as to who the artist could be.

Top centre: This is a close up of Will.I.Am, there is a focus pull so that the background is blurred and full concentration is on the lip syncing. This is relevant to us as we would like to use a similar shot.

Top right: We have chosen this still shot as inspiration due to the creative way of using light in the scene. LED lights have been used to highlight the basic features of the actor. The significance of this key shot is the originality of the idea.

Middle left: This is a key shot due to the change of scene. This is a very different image in comparison to the rest of the video. This shot shows a different personality and mood.

Middle centre: We are inspired by this shot due to the mise en scene. The setting is extremely different and shot at a low level of lighting; only using the neon lights from the props behind to lighten the scene. The singers costume is outrageous yet completed with the stereotypical ‘sunglasses inside’ look.

Middle right: This is a key shot that we have been inspired by as it once again shows Fergie in a different setting and mood. It allows more than one personality to be expressed. We like how a room full of mirrors have been used in this section, portraying different meanings.

Bottom left: This shot doesn’t fully express the feature we are trying to present, however we really liked the concept of blue and purple lighting in the background of the scene. This is a typical characteristic shown in a lot of music videos which is another reason as to why we like it.

Bottom centre: We are inspired by this shot as it shows the atmosphere given by the music. Scenes such as this present the ‘feel good’ feeling which grab the attention of the audience; something we hope to manage in our music video.

Bottom right: The final inspirational key shot – We have chosen this as it captures the main setting whilst using a stereotypical shot of the light billboards in a city. The colour scheme has been kept the same as the rest of the video; blues and purples. A scenic shot sets a location which we feel is extremely important as it allows the audience to feel included.

Basic Storyline/Ideas.

About people going out, including people getting ready, on their way out and finally shows them all meeting in the same place and having a good night.

• Cars shot from above at night on motorway. Sped up to fit music.
• Shot of lips, lip sync to the first verse.
• Emily getting ready to leave.
• Back to lip sync.
• Shot of Emily grabbing bag and leaving her house.
• Emily gets into her car and drives off.
• Hugo getting ready to leave.
• More lip sync
• Out the window shot of street, sped up.
• Still shot as car drives past.
• Meeting shot.
• People getting drinks/mingling.
• Dancing.
• Lights shot from above to grab the atmosphere and colours.
• Shots showing everyone having a good time.
• Video finishes with Emily walking into the loo, whilst turning round she shhhh’s at the camera. Door closes. Music stops.

16.Key Elements

Expectations of the genre ‘Electro’, our audience and the general overall expectations of our video.

• A mixture of revealing costumes on both male and female characters. Outrageous outfits etc.

• Quick editing, jumping from shot to shot, flashing colourful lighting complimenting the clubbing theme.

• The cinematography is normally set with low level lighting, mixtures of blues and purples. Along with a mixture of close ups and focus pulls.

• Mise en scene; cities, clubs, cars, lots of extras depending on the setting and scene which is being shot. E.g. Club scene – Lots of extras ranging from dancers, bar tenders and a general atmosphere.

• Quirky shots that are distorted by lighting or smoke. 

• Audience must be enthralled by the combination of the music and its overall ambiance. 

• Obviously they should relate or be able relate to our found tribe which was ‘Indie Scenester’

• The expectation of our video is mainly to grab the attention of the audience by using original yet creative aspects to draw them in.