Wednesday 23 November 2011

Audience Research

After constructing a questionnaire we asked several people to take part. 

These are results from doing so:

What attracts you to music?
The majority of people said that they were attracted to the rhythm and the beat of the music. Several people, mostly females, said that they were more interested in the lyrics and the meaning of the song, depending on their mood.

Do videos make a difference?
Many people said that they were less interested in the video because the majority of the time when listening to music, you’re not actually watching the video. But out of the people that watch music channels, the majority said that if a song they didn’t like came on, they were more likely to continue watching it simply for the music video.

What do you like about music videos?
A lot of people, mostly males, said that they were more interested in the people in the video than anything else. Another commonly liked attribute is the dancing involved in the video but that varies to the genre of music. A few people also said that they were attracted to the atmosphere being created by the video.

What do you like dislike about music videos?
The majority of people said that they were put off by unoriginality when all music videos follow similar themes. Another thing that people didn’t like was repetitiveness throughout a video.


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