Digipak Cover

Starting editing on a design for the back of our digipak.

Difference between Digipak and CD case

 A DIGIPAK

 A JEWEL CD CASE

 

A digipak is a kind of CD case. It is a six-panel product. It is made from paper and consists of a plastic disc tray that has been fitted inside on one of the panels and the other remaining panels are left for artwork, lyrics, track lists and front covers etc. It was considered the environmentally friendly version of CD cases, although they have remained less common as they suffer more from wear and tear than jewel cases. Also they have remained less common due to the fact they have higher manufacturing costs.

A jewel case/ CD case consists of 3 pieces of plastic put together. This is the more traditional package for a CD. It has the same if not similar plastic CD holder and then the casing on the front and back has paper slotted inside with information on the album and artist.

In our opinion the digipak has more value. It has 6 sides, allowing for more artwork and information of the artist to be obtained whilst also the promotional benefits are greatly increased. The more allowance of space means the artists can promote themselves with more than just their CD but with significant information about themselves adding a personal touch which people do like to see when looking at the concept of celebrities. The item is also seen as a collectable therefore meaning it needs to have that added feature to make it something others want to keep. One of the other key features is also the environmentally friendly touch, the environment is becoming extremely important to our generation and if others have a slight feeling of ‘doing good for the planet’ it adds to the purchase. 

What we need to include in our digipak:

• The artist name
• The album title
• Album artwork
• Disc holder
• The names of the songs on the album
• The copyright label
• The record company
• Album credits
• Barcode

Star Image

Star Image on Prezi

Font Testing.

We have looked on Microsoft Word to experiment with possible fonts to use for our digipak, posters and anything regarding the sale or advertisement of our album. The fonts have to be consistent throughout the advertising process, in order to create regularity and familiarity. Our favourite font is the 6^th one down, which is Courier New. We think this font compliments the style of our genre and its simplicity features relate well to our artists.

Promotion Investigation

THE DRUMS

The Drums are an American indie pop band from Brooklyn, NY. In December 2009, the band was shortlisted as one of the 15 music acts for the BBC Sound of 2010.

“The Drums have got simplicity down to a fine art. The Drums’ newly minted blend of surf-rock and indie pop was as canny as it was minimal and uncomplicated. Song titles from their self-titled debut, from Let’s Go Surfing to Best Friends, were never likely to mask socio-political treatises” BBC REVIEW.

Album Releases:

‘The Drums’

Released: 7^th Jun 2010

Label: Moshi Moshi/Island Records

‘Portamento’

Released: 2^nd September 2011

Label: Island Records

The albums artwork is of a photograph containing two people. There is a young boy stood alongside his mother or grandmother perhaps, whose eyes have been edited through computer graphics; his eyes have been filled in red to possibly symbolize possession and the Devil. This connotation is also given through props in the background, a wooden Cross is hung directly above the boy’s head onto the wall. The picture is again of an 80s style, like in the “Best Friend” music video; it could possibly have been taken by a Polaroid or film camera, rather than digital image.
The album title appears to the top right of the cover, typed in large black, bold font inside a white box. The box also contains directly underneath, in smaller font, the band name and a track list. This isn’t very common in typical albums, as the cover usually focuses mainly on the image, rather than font.

Posters

Youtube Channel

Digipak

After making our music video, we now have to create a digipak that complements the style,genre and artist etc. We have taken a still image from one of the shots used in our music video and have edited it using a polariod background and then added the text at the botttom.
This will not be the final cover for our digipak it was created simply to play around with ideas and see which direction we hope to venture. We think we shall create something similar possibly using the polariod effect but we shall take new images for the cover. As in our music video we don't actually show the main characters face until the first chorus we feel that we should have her face on the front of the album cover to divert away from too much mystery.

Feedback

'It is very charming. The lip-syncing is very slick. Some of the shots are very striking especially the sun and field scenes. However, is the song not about how the protagonist cannot get the person she admires, so how come she is smiling? The dog is quite random as well. On the other hand the dog adds a normality to the music video, this sets it apart from other music videos, which means it can become more relatable for the audience. You have also flattered Imogen very well with the dull colours and bleaching which follows one of the conventions of music videos.' - Lily Vetch

I thought over all you have a brilliant video.

The editing is smooth and to the beat throughout.

You have used a number of different techniques which work well together, stop motion, slow motion and the computer thing which is my best bit :)

You do not have too many different effects which is bonus. And nice twist at the end with Matt..

the way you return to the lip sync holds the whole thing together, and they are on time.

I do not have any criticisms, i really like it x - Maud Start

FINISHED!

Changes to video...

We have decided to add a shot of Matt in the beginning. For this, we have reused the shot that is at the end, but, at the start, just before the camera shows his face the shot cuts to keep the mystery of the character. The reason we reused the shot of the camera moving from him feet to his face is so that at the end we can reveal who the character is. We thought that the should be a shot of Matt to start with instead of him just appearing at the end because we feel that it gives more of a story line and links everything together more successfully.

Updated draft...

2nd Draft

1st Draft

Rough Edit of the first 45 seconds and chorus of our music video.

Lip Sync

We have been working on the lip sync in our music video. 

Our protagonist in our film is also going to be doing lip sync. We have done a few practices and Imogen is really quite good and it looks like it will turn out very well. The only slight problem we are having is keeping her from smiling when filming. This is not a major problem but potentially detracts from the emotional side of the lyrics and this is rather vital as she is lip syncing the lyrics.

Editing

We have been working on the editing of our film.


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The process has been going well. We have been working mostly on the first 30 seconds and the chorus. Working a long side the idea of our colour scheme black/white and red. We have struggled  with our storyline as we feel it is not portraying the image we would like. After discussion we are going to take some more footage over the course of the week and see what we can work with to hopefully merge our forsty image into a clear one.