We used UK Tribes to find out what group our audience member came out as. The group was Indie Scenester. There is defiantly some significant traits in this group that we can link to our perfect audience member. Explained below are the general traits of an 'Indie Scenester'.
Clothes: The general style is found in smaller more reserved stores that stock trendy exclusive items. Vintage stores are something that is visited regularly. Woolen sweaters, tight jeans, brogues and patterned scarves are must have items for your closet, applying to both boys and girls. High street shops are not something that is shopped in often due to the common clothing. The style is unique and most outfits are that of only individual people.
Hobbies: Interests and hobbies do not involve particular things. Reading classic books as well as analysing them. Enjoying literature as it allows you to fully take in a variety of different views, opinions, times and scenarios. Art & photography would also be of great interest. Following up on fashion trends to keep style up to date. Going to the cinema to watch a brand new movie or just chilling out with some wine at home. Going out and having a good time with friends is something that always surrounds.
Music: Music is vital; it ties in with the fashion & art scene, and is always a great outlet for creative and individual expression. Ones own genre of music ranging from many different genres and artists. Those with a low profile but great talent are extremely appealing. Mainstream music that everyone listens to is not a initial favourite. However there is appreciation for classics such as The Beatles, The Beach Boys and Oasis. Music is very dependent on the mood.
General Attitudes: A very chilled out and relaxed vibe. Generally happy personality, individual and doesn’t follow a crowd. No strict political and religious views making them independent with their beliefs. Open minded towards the rest of society. Mostly just up for chilling with friends and having a good time, whilst enjoying having the necessities in life.
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