Story Arc

Story Arc of our proposed storyline for our film.

Lyrics with specific shots

Oh, oh                                       Establishing shot...

Can we hold hands                           sets the scene (countryside)

If it's cold outside                     
Do it if you can                          Lip syncing (mostly all the way through) 

Just don't feel obliged 

Are we in love?                          High angle shot...

Maybe in my mind                               of walking through a puddle

Are we in love?
We can compromise                   Long shots...

I can't be strong, oh, oh                       of protagonist walking

But babe, I'll try

'Cause I'll never be your own        Close up... 
                                                                   of the first shot of her face 

Even if I stole him, control him,     Stop motion...

Dictate him, indoctrinate him                of heart

Fix him, convince him                    (more lip sync)

I'll never be his own                       Shot of typing on computer screen 

Even if he stole me, control me,    (more lip sync)

Dictate me, indoctrinate me
Fix me, convince me

I'll never be his own                     Shot of typing on computer screen 

Can we change hands                   Close up...

Can I change your mind?                      of dogs face

Change your plans

You know I can't change mine       Long shot...

'Cause I'm in love                                 of protagonist and dog

 I think I'm tied

Yes I'm in love                              (more lip sync)

With my other side

I can't be strong, oh, oh,               Several long shots...

 But babe, I'll try                                   of protagonist and dog playing

 
'Cause I'll never be your own                   lip sync
'Cause you'll never be my own
'Cause I'll never be your own  
'Cause you will never be my own 
'Cause I'll never be your own

Even if I stole him, control him,             Stop motion...

Dictate him, indoctrinate him                       of heart

Fix him, convince him                           (more lip sync)

I'll never be his own                              Shot of typing on computer screen

INSTITUTIONS: WARNER MUSIC GROUP

Below are 3 videos we first looked at. We looked at these due to their inspirational features and then later worked out which Institutions were
responsible for these...







Warner Music Group (WMG) is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies.

With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

WMG comprises an array of businesses aimed at helping artists achieve long-term creative and financial success while providing consumers with the highest-quality music content available. WMG is engaged in the recorded music business (including artist services) and the music publishing business, and is a leading company in national and international repertoire that operates through numerous international affiliates and licensees in more than 50 countries.

Their primary music publishing business, Warner/Chappell Music, is one of the world's leading music publishers, with a catalog of more than one million songs from more than 65,000 songwriters.

Examples of WMG Music Videos we have been inspired by...

Secondary Research

Channel 4 claims to know their audience, that's what keeps them top of mind when it comes to being seen as trend setting, innovative, controversial (in a good way), creating new programmes that others copy and ground breaking by ABC1 16-44s.

Their research and insight team work hard to reveal the intricacies of our marketplace.
It's their role to answer questions like how do 16-24s see themselves; who likes which programmes ; how can brands maximize their returns from advertising on Channel 4 and how do different platforms affect viewing?
Key researched information points:

• Females are significantly more likely to spend money on clothes and socialising whereas males are more likely to spend on gadgets and computer games.
• Males are significantly more likely to be engaging with online activity.
• BBC1 and E4 are the two most popular channels for 14-19 year olds.
• iPlayer and 4oD are the most popular TV services for watching/downloading programs on demand.
• Future financial stability and job prospects were a worry for all, even the younger age groups, triggered by the current economic climate.
• Cyber bullying and issues of cyber safety were big concerns for girls.
• Boys were particularly concerned about personal hygiene.

The above are different ways in which the company have investigated and explored general information about their audiences, taken from the general public.

Certain aspects of their findings we could also use to gain knowledge of our audiences preferences, likes and dislikes. All feedback is positive feedback of which we can gain an all-round picture of what is needed to present a good music video, showing that we have taken our audiences point of view into account.

UK Tribes

We used UK Tribes to find out what group our audience member came out as. The group was Indie Scenester. There is defiantly some significant traits in this group that we can link to our perfect audience member. Explained below are the general traits of an 'Indie Scenester'.

Clothes: The general style is found in smaller more reserved stores that stock trendy exclusive items. Vintage stores are something that is visited regularly. Woolen sweaters, tight jeans, brogues and patterned scarves are must have items for your closet, applying to both boys and girls. High street shops are not something that is shopped in often due to the common clothing. The style is unique and most outfits are that of only individual people.

Hobbies: Interests and hobbies do not involve particular things. Reading classic books as well as analysing them.  Enjoying literature as it allows you to fully take in a variety of different views, opinions, times and scenarios. Art & photography would also be of great interest. Following up on fashion trends to keep style up to date. Going to the cinema to watch a brand new movie or just chilling out with some wine at home. Going out and having a good time with friends is something that always surrounds.

Music: Music is vital; it ties in with the fashion & art scene, and is always a great outlet for creative and individual expression.  Ones own genre of music ranging from many different genres and artists. Those with a low profile but great talent are extremely appealing. Mainstream music that everyone listens to is not a initial favourite. However there is appreciation for classics such as The Beatles, The Beach Boys and Oasis. Music is very dependent on the mood.

General Attitudes: A very chilled out and relaxed vibe. Generally happy personality, individual and doesn’t follow a crowd. No strict political and religious views making them independent with their beliefs. Open minded towards the rest of society. Mostly just up for chilling with friends and having a good time, whilst enjoying having the necessities in life.

Audience Research

After constructing a questionnaire we asked several people to take part. 

These are results from doing so:

What attracts you to music?
The majority of people said that they were attracted to the rhythm and the beat of the music. Several people, mostly females, said that they were more interested in the lyrics and the meaning of the song, depending on their mood.

Do videos make a difference?
Many people said that they were less interested in the video because the majority of the time when listening to music, you’re not actually watching the video. But out of the people that watch music channels, the majority said that if a song they didn’t like came on, they were more likely to continue watching it simply for the music video.

What do you like about music videos?
A lot of people, mostly males, said that they were more interested in the people in the video than anything else. Another commonly liked attribute is the dancing involved in the video but that varies to the genre of music. A few people also said that they were attracted to the atmosphere being created by the video.

What do you like dislike about music videos?
The majority of people said that they were put off by unoriginality when all music videos follow similar themes. Another thing that people didn’t like was repetitiveness throughout a video.

Andrew Goodwins Theory.