Sunday, 20 November 2011

9 Key Shots





We have looked at the music video Your Song by Ellie Goulding and taken 9 key shots from the video which we have found inspiration towards the ideas leading up to our final piece.


Top row:

The top left is a still of lip syncing.

These three pictures are all relatable to the music.

The top middle is of somebody playing the piano during the song.

We think this is key because it is commonly done within music videos, also it is advantageous to music videos because it enhances the actual song by focusing on it.

We are inspired by the lip syncing because we are keen to use lip sync as technique in our video. We are also drawn to the lighting in the first shot as it creates a beautiful image and is well suited to the song.


Middle left:

This single shot displays the colour that is continuous throughout her video. There are several shots of random things without Ellie Goulding in the image, such as a train ticket, rooftops which are all shown in a similar lighting effect. We like this because it is sweet and adds to the variety.


Middle:

One of the only shots in the video that shows her from head to toe, showing surroudings and her outfit. We feel that this is important because it says a lot about the video in the way that it shows the country location, enhanced by the winter outfit.


Middle right:

Good use of colour and clothing. We think that the clothing is very important as it portrays an image of Ellie Goulding. Here, she is dressed in a colouful jumper which we think portrays a very sweet image which is in correlation with the song. We think that we could also relate this to our video.


Bottom left:

We think that the use of an animal is a key part in her video. We like it because it goes along with playfulness and creates a light hearted atmosphere. This is continued in the bottom right.


Bottom right:

This is a still shot of her messing around on the train. We also think that this is key because it shows a different location to the other shots, adding more variety.


Bottom middle:

This is key because it displays the interaction between Ellie Goulding and the camera. We think that this follows the theme throughout her video. We like it because it is not extremely common in music video, which differentiates it from other videos.

Saturday, 19 November 2011

'After Dark' Textual Analysis.

The second music video I have chosen to analysis for inspiration and ideas is The Count & Sinden featuring Mystery Jets - After Dark. This music video is slightly more relevant to our style genre due to the links to space and outrageous outfits. I am going to look at the cinematography, mise en scene, editing and sound of this video and comment on certain features I like best.





The start of the music video is actually very clever as it starts by introducing all of the characters that appear in the video. The only sound that is heard throughout is that of the song, no diagetic or non diagetic music is used. The beginning scene is the stereotypical band playing together against a white background. I do like this as it allows the band to stand out from any other surrounding features.


The style of costumes used are vintage and exciting which lightens the overall feel of the video and complimenting the energy portrayed. The camera work is fast and shoots different sections such as the lead signers feet and the up to his face. This is used quite widely in music videos and has become a rather effective shot despite their being no real relevance to the video.

The mood of the video is exciting and humorous. The video hasn’t been taken seriously. There is only one disadvantage to this. There is a story going on in the background which slightly takes the attention away from the song. One of the parts I do really like is how there are different dancers presenting very different styles of dances to judges and towards the end they all merge their styles together into one act. This surprisingly works incredibly well.

One effect I did really like was whilst the dancers are dancing a harsh light has been put upon them from behind creating a shadow, which is then shot from the front at a low angle. This is a very different effect which worked very well and something I would like to recreate in our music video if possible.

'A Team' Textual Analysis.

One of the videos I have chosen to look at for inspiration and ideas is A Team – Ed Sheeran. The genre of the music is not the style we have chosen to use, yet the initial concept of the video is something we do hope to use in our music video. I’m going to look at the Cinematography, Mise en Scene, Editing and Sound of the video.



The video starts with setting the scene and presenting the main character. The entire video is shot in black and white only using lighting effects to enhance or darken sections of the scenes. I personally really like the concept of this effect, using a modern setting such as the city of London.

The camera work in the very begging is extremely important as it gives a mixture of long shots, mid shots and close up shots to introduce the main character and also allows the audience to judge and take their first impressions. The main character is lying on a park bench wrapped in a blanket, looking rather rough with makeup down her face and ruffled hair. The costume she is wearing is quite revealing making it very suggestive.

Throughout the video the scenes go on to show the character walking around the streets of London. It gives a basic outline to the story of her life. This is attention to detail is appreciated by the audience as it allows them to make an initial judgment after their first impressions at the very start.

Close ups of her face draws attention to her emotions and struggles. Certain sections which stand out to me are the use of focus pulls. The effect of having the focus on only the main character and all other surrounds blurred is something I hope to use in our video. I think this is extremely effective as it allows the most important part of the scene to be focused on and not that of the dancers or extras in the background.

My favourite part of this music video is the scene where the main character has her back to the camera, shot at mid shot as she is stood by the railing cross road section watching the traffic go by. This has been edited to speed up the traffic and surrounding pedestrians, focusing on only the characters emotions. This shows how the world is going by and she is standing still and showing her invisibility to the rest of the community.

I really like the overall concept of this music video. The scruffy main character represented in 2 different ways and how only lighting and makeup has changed her overall appearance. There are no significant special effects which make this video easy to relate to which is important for the audience.

Friday, 18 November 2011

Letter of permission.

Myself and Emily sent the following letter below to the production company 'Universal Records' asking for their permission to use the song 'Never be final - I Blame Coco'

Wednesday, 16 November 2011

Song Change.

We have decided to change our song as we were not happy with the orginal choice.
We are now going to create a music video using the song.
'Never Be - I Blame Coco'